Keeping true to the Raymarine DNA CWD maintained simplicity whilst adding a twist. CWD created a design which was visually elegant as opposed to bland and forgettable. The striking cover detail provided ease of grip and prominence when moored.
We're big believers in the power of detail across all aspects of design. The outcome is always more powerful than the sum of the changes we implement, helping consumers to bond with the brand, making them feel that every aspect of the product has been considered.
Made from blah material, the changes we implemented were low on budget and tooling but made a huge difference to the aesthetic and perceived value of the product.
The CWD team always bring refreshing ideas into the design of Raymarine's marine products, through their use of focused research they ensure a practical but attractive solution to boating electronics.
Chris Jones - Product Director
Raymarine, UK Limited