The final product - called the BrushPod® - focuses as much on the cat owner as it does the cat. The circular brush head fits neatly in the palm of your hand. But when held, its physical mass essentially becomes hidden, where the cat only sees the soft bristles, and by association doesn’t distinguish between being stroked and being brushed.

Furthermore, the addition of catnip - dried leaves that give cats a euphoric experience -  is what gives the BrushPod® its uniqueness. By designing a series of micro-meshes into the brush head it allows the catnip to breath and give the cat a ‘high’ when being brushed.

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