In an area often overlooked in the market, we chose to visually celebrate the function of the product rather than try to minimize its visual impact. Giving the form a functional look we moved away from the traditional white box and gave the product a visual presence to match its purpose.
We took inspiration from the engineering of the vessel, designing the product to look complementary to the environment it was built into whilst reducing the footprint of the product and ensuring it was designed for serious anglers. This honesty to function demonstrated class-leading performance and felt confident and serious.
The fish finder has helped to mold the visual DNA across all of Raymarines enclosures. CWD have built a range of products, which are positioned as an integral part of the engineering of the vessel.
The CWD team always bring refreshing ideas into the design of Raymarine's marine products, through their use of focused research they ensure a practical but attractive solution to boating electronics.
Chris Jones - Product Director
Raymarine, UK Limited